Midjourney + a reminder spell, advertising photographers can lie down
The wave of artificial intelligence represented by large models and AIGC has quietly changed the way we live and work, but most people still don’t know how to use it.
Therefore, we have launched the "AI in Use" column to introduce in detail how to use AI through intuitive, interesting and concise artificial intelligence use cases and stimulate everyone's thinking.
We also welcome readers to submit innovative, hands-on use cases.
Whether we are opening a restaurant menu, flipping through a magazine, or taking a quick look at a brand new product while ordering coffee, we will see many advertising images with exquisite texture and great visual impact.
Professional advertising pictures taken by hand
In order to present exquisite and attractive visual effects on food, cosmetics, daily necessities and other products, this type of professional pictures (with editorial style) have clean compositions, simple backgrounds, and use fine light and shadow control, macro photography and other techniques. It displays the material, texture and details of the object extremely realistically, and the colors also pursue high contrast and saturation.
This type of work is usually higher than ordinary still life documentary, closer to the level of artistic expression, and is completed by professional advertising photographers. Now, let’s follow X user @Salmaaboukarr to learn how to use Midjourney to generate these stunning product close-ups.
Renderings generated by @Salmaaboukarr using Midjourney
The first case is to generate editorial-style close-ups of ingredients (citrus fruits). Enter prompt:
A vertical alignment of three citrus fruits with accompanying leaves. A stark white backdrop that enhances the vivid colours of the subjects. Water droplets on the leaves to convey freshness, and the gradation of ripeness from unripe green at the top to a mature wrinkled texture at the bottom. The glossy sheen on the fruits and leaves suggesting recent harvest or dew. A conceptual display of the citrus lifecycle, or variety, creating a vibrant contrast between colours and textures, invoking a sense of organic growth and vitality。
Translated: Three citrus fruits arranged vertically with corresponding fruit leaves surrounding them. A pure white background can highlight the bright colors of the subject.
There are water droplets on the leaves, conveying freshness, and from top to bottom, the ripeness of the fruit gradually progresses, from green unripe to mature varieties with a wrinkled texture at the bottom.
The fruit and leaves are smooth and shiny, giving the impression of freshly picked or wet from dew.
The overall idea is to show the life cycle of citrus, or to showcase different varieties, conveying a sense of life through contrasting colors and textures.
This is what Midjourney produces:
via @Salmaaboukarr
In general, this prompt hopes to generate a still life photo of citrus fruits that is rich in texture and layering, reflecting freshness, vitality and diversity. The background is simple and highlights the subject, and the details create a vibrant natural atmosphere. Midjourney is well done.
The author summarized a very practical formula. Following this step-by-step description can clearly convey the requirements for all aspects of the image you want to generate, allowing the AI tool to better understand and generate the results you expect.
Let’s explain them separately. Theme (subject description) is mainly used to describe the target product, such as type, quantity, arrangement and other details; the background (background) describes background information, such as solid color background, material, contrast, etc.; the description of decorative elements (additional elements) needs to add other assistance Elements, such as water drops, light and shadow, texture, etc.; dynamic effect (effect) describes the effect you want to achieve, such as freshness, gloss, etc.; composition (overall composition) describes the intention of the entire composition, such as wanting to show diversity and contrast. wait.
Let’s look at another case about raspberries. Enter prompt:
A single, ripe raspberry is the subject of this image, presented in vivid detail. Each individual drupelet, plump and glistening with moisture, stands out in a rich, red colour that suggests a juicy and fresh quality. The raspberry is delicately held between the thumb and forefinger, which have neatly manicured nails and appear soft, adding a human element to the composition. The background is deliberately blurred, ensuring the raspberry commands the viewer's focus. Additional elements, like the fine hairs on the drupelets that catch the light, contribute to the tactile realism of the fruit. The soft shadows cast by the fingers create an effect of depth. Overall, the composition is an intimate and detailed celebration of natural simplicity, emphasising the texture and freshness of the raspberry.
This prompt depicts a still life shot of fresh raspberries with rich details and texture.
The main part, a single plump and juicy ripe raspberry, is presented in a vivid and delicate way. Each berry is bright red, juicy and crystal clear, showing the fresh and juicy texture of the raspberry;
The background needs to be intentionally blurred to ensure that the viewer's attention is entirely focused on the raspberry itself;
Added character elements, the raspberry is skillfully held by the thumb and index finger, the nails are neatly manicured and the fingers are soft;
Dynamic effect, the tiny fuzz on the pellets shines in the light, enhancing the real texture of the fruit; the fingers are shaded to create a sense of depth.
The overall composition has a natural, simple beauty, focusing on the texture and freshness of the raspberries.
This is the result generated by Midjourney:
via @Salmaaboukarr
With the same tip, the following is the effect we generated with DALL-E-3, which one do you think is better?
Power from machines
Want to generate a picture of a macaron? Please enter a tip:
A cluster of pastel-coloured macarons in shades of pink and cream, floating in mid-air against a white background, with soft shadows casting a gentle depth beneath each one. The macarons have a matte finish with tiny, sugary beads of condensation, suggesting a fresh, delicate texture. The scene is illuminated by a diffused light that creates a subtle glow on their surfaces, enhancing their dreamy, candy-like appearance. The composition is balanced and airy, with the macarons arranged in a way that allows the viewer's eye to wander from one sweet treat to the next in a seamless flow of confectionery delight
This prompt also follows the formula of a summary, step by step describing the subject, background, additional elements, effects, and overall compositional intent. This is the final generated result:
via @Salmaaboukarr
With the same reminder, here is the effect we generated using DALL-E-3. It felt like some details were missing, like the tiny sugary condensation beads.
Power from machines
Try a soap bubble theme this time. Enter prompt:
A close-up view of several turquoise soap bubbles with varying sizes on a light blue background. The focus is sharp, capturing the shimmering highlights and intricate swirls within the bubbles. In the background, a soft gradient of white to teal represents a liquid surface, subtly suggesting water without explicit detail. Additional elements include smaller, frothy bubbles clustered around the larger, clear ones, creating a sense of depth and texture. The effect is one of delicate beauty and purity, with a hint of freshness evoked by the cool colour palette. The overall composition balances the simplicity of the subject with the complexity of the patterns within each bubble and the gentle contrast between the different sizes and the background gradient
This set of tips also follows a formula. The main description part includes turquoise soap bubbles of different sizes, with glitter and swirl textures inside; the background requires a light blue to dark blue-green gradient; the additional elements part, dotted small bubbles, showing rich layers and texture; the effect part , reflecting a slender, pure and fresh visual experience, with cool and fresh colors; the overall composition aims to increase the tension of the picture through the contrast of color and size.
This is the final result:
via @Salmaaboukarr
With the same reminder, here is the effect we generated with DALL-E-3, which is completely inferior to Midjourney in terms of details:
Power from machines
The same formula was used by this user to generate images of food textures with great visual impact. Enter prompt:
A detailed depiction of luscious, shiny caramel, featuring evident swirls and sleek surfaces, positioned atop a stark white backdrop to enhance contrast. Additional emphasis is placed on the texture and chromatic richness, underscoring its opulent make-up and intense brown shade. The imagery aims to embody the sumptuousness of artisanal melted chocolate or an elegant confectionery, presented in an aesthetically pleasing manner
This prompt depicts a rich, contrasting caramel still life.
Body: Luscious and alluring lustrous caramel, the surface texture is clearly revealed, with meandering swirls and smooth curves on full display.
Background: The pure white background contrasts with the caramel and focuses the attention on the subject.
Texture: Focus on rendering the rich and rich texture of caramel and its gorgeous and saturated dark brown tone, highlighting the high quality of caramel itself and the unique charm of handcrafting.
Composition: The overall intention is to show a luxurious experience of hand-cooked chocolate or exquisite candies. The visual effect is pleasing to the eye and tempting to salivate.
This is the effect generated by Midjourney, and it’s really alluring:
via @Salmaaboukarr
With the same tip, the following is the effect generated by DALL-E-3, which is also good:
Power from machines
Here are some other works on display. Enter prompt:
A cluster of ripe pomegranate arils, vivid ruby-red and plump, closely packed and occupying the entirety of the frame, with snippets of the pomegranate's cream-coloured, spongy membrane providing contrast against the glistening seeds; the seeds themselves exhibit a translucent quality that captures light, enhancing their jewel-like appearance; all set against a backdrop that fades into soft focus, drawing attention to the intricate details and dewy texture of the arils in the foreground; composed to evoke a sense of abundant freshness and natural beauty.
Main subject: a large cluster of plump and bright pomegranate seeds, covering the entire painting, with eye-catching ruby-like color. The seeds are tightly arranged, in sharp contrast to the membranous pulp of the cream-colored sponge texture dotted in the middle.
Texture: Pomegranate seeds themselves are translucent and shine under the light, giving them a gem-like luster and texture. The surface of the seeds is also stained with hazy water droplets, conveying a fresh dewy texture.
The background has been carefully manipulated to soften out of focus, drawing all attention to the delicate texture and layering of the pomegranate seeds in the foreground.
The composition is compact and powerful, with pomegranate seeds filling the entire picture, creating an abundant sense of freshness and visual tension.
This is what Midjourney generated:
via @Salmaaboukarr
With the same reminder, here is the effect we generated using DALL-E-3. Is it a lot duller?
Power from machines
This is a minimalist still life shot of oranges. Enter prompt:
A glistening orange slice is the focal point, its surface dotted with beads of juice. A soft, pale backdrop provides a minimalist stage that accentuates the subject. Dark, spherical beads adorn the slice, droplets, set against a curling strip of textured orange peel. The composition captures a small droplet of juice mid-flight, adding a sense of dynamic movement. This still-life arrangement celebrates the vivid colours and textures of citrus, inviting the viewer to sense the fresh, tangy aroma and flavour, encapsulating the artistry in nature's design
Subject: A piece of shining orange flesh occupies the focus of the picture, with crystal juice droplets shining on its surface.
Background: A pure, soft light background creates a minimalist stage that focuses attention on the subject.
Decorative elements: Dark spherical water beads are dotted on the orange petals, contrasting with a curly strip of textured orange peel.
Dynamic effect: The work cleverly captures the moment when a drop of orange juice splashes in the air
The overall composition celebrates the vivid colors and rich textures of citrus, inducing the viewer to experience the fresh, sweet and sour aroma and taste of the fruit, demonstrating artistry in natural design.
This is what Midjourney generated:
via @Salmaaboukarr
The same reminder, here is the effect we used DALL-E-3 to generate. This round, we lost again:)
Power from machines
In the future, we will bring more AIGC case demonstrations through new columns. You are also welcome to leave comments and suggestions for improvements.
This article comes from the WeChat public account , edited by Cardinal, and published with permission from 36 Krypton.